In this week’s reading I was pulled in immediately on the different perspectives we all have coming into a situation. What we “see” and what we “perceive” can be two totally different things. I loved the example
Same instance of a situation, one views as hopeless and the other sees a fantastic opportunity. All based on their individual perspectives although they saw the same things. I liked the idea of asking yourself the question
“What assumptions am I making, that I am not aware that I am making, that gives me what I see?” ~ Zander and Zander (2000)
and then following it up with
“What might I now invent, that I haven’t yet invented, that would give me other choices?”~ Zander and Zander (2000)
Without realizing it, I utilize this in my design development, marketing strategies and media buys for my clients.
The idea of giving a student an “A” and then having them write a letter was ingenious as the letters the students wrote to him were phenonmenal. They created a path and direction to follow to ensure they would receive their grade and then implement a course to follow, which is essence the ADDIE process which they devised for themselves.
In marketing and design, we are always told and taught to “think outside of the box”. The example of the nine dots exemplified this as we all try to do that but seem to be locked into a set of rules that no specifically said but that we take for granted. For example, I was in a training recently on conflict management and the following was put up on the screen:
As an individual we had to come up with different phrases based on that. How many can you come up with? I was able to come up with 10. I offer you the challenge you to see what you can come up with.
Zander, R. S., & Zander, B. (2000). The Art of Possibility [Adobe Digital Editions].